In 2000 British Petroleum launched an expensive ad campaign, re-branding its corporate image into the eco-friendly "BP: Beyond Petroleum." We said it then. When a company spends more on advertising its environmental friendliness than on environmental actions, that's greenwash.
Three long weeks into the BP oil disaster roiling the Gulf of Mexico, CorpWatch's December 2000 skewering of its new image sadly, bears repeating. Read More