L'Oreal

Profile

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Protest at L'Oreal
Headquarters
Summary

L'Oreal is the world’s largest cosmetics company. Founded in 1909, it has been criticized for dubious marketing claims about its products. In 2012, the U.S. Food and Drug Administration warned L’Oreal for claiming that some of its Lancome skin creams could “boost the activity of genes” or “stimulate cell regeneration” to reduce the appearance of aging. It has also come under fire from Black Lives Matter activists for racist advertising of products that promote the idea that white and fair skin is more beautiful than dark skin. In 2017 L'Oreal fired transgender model Munroe Bergdorf for speaking out against white supremacy, but re-hired her in 2020.

Products

Cosmetics / Make up, Shampoo, Soaps and body wash, Perfume

Violations

Top 5 Offense Groups (Groups Defined)Penalty TotalNumber of Records
environment-related offenses$19,5001
safety-related offenses$16,5001

(April 23, 2021) 

Number of Records
2
Total Penalties
$36,000 (April 23, 2021)
Individual Records & Summaries
L'Oreal Violation Tracker Profile
Information in this section is drawn from the Violation Tracker database produced by the Corporate Research Project of Good Jobs First in Washington DC. It is the most comprehensive source of data on business violations of laws and regulations in the United States. For specific examples of misconduct, please click on the links.

Stories

Article Archive

Secret French move to block animal-testing ban

Published by
The Guardian
|
By
Andrew Osborn & Amelia Gentleman
|

France, home to the world's largest cosmetics company, L'Oréal, has quietly launched a legal action aimed at killing off a historic EU ban on animal-tested cosmetics, the Guardian has learned.

Read more

FDA warns L'Oreal about claims for anti-aging creams

Published by
Reuters
|
By
Anna Yukhananov
|

WASHINGTON (Reuters) - Regulators warned L’Oreal SA, the world’s biggest cosmetics group, to stop advertising skincare products using language that makes them sound like drugs.

Read more

Activism

Recent & Ongoing Campaigns
L'Oreal to remove words like 'whitening' from skin products after protests, criticism

Associated Press | June 27, 2020

The company’s advertising has been the target of criticism, that it's focused on white consumers, in the wake of George Floyd's death in police custody.

L'Oreal and others accused of racism over social media posts on George Floyd protests.

Emily Sakzewski | ABC News | June 11, 2020

Black Lives Matter protests have been held in towns and cities across the globe, but the movement has been particularly strengthened by support on social media — especially on Instagram.

Major Investigations
L’Oreal Class Action Lawsuit Says Makeup Pumps Are Defective

Emily Sortor | Top Class Actions | February 11, 2020

A customer has filed a class action lawsuit against L’Oreal over claims that the company’s liquid cosmetics come in bottles that have defective pumps, which prevents them from accessing all of the product that they purchased.

Employment Practices
Trans model rehired by L’Oreal years after being fired for speaking out against racism.

Tj Macias | Fort Worth Star telegram | June 9, 2020

L’Oreal Paris rehired Munroe Bergdorf three years after firing the model for speaking out against white supremacy, NBC News and other media outlets reported on Tuesday.

Strike at L'Oreal over low wages.

Katie Bird | Cosmetics Design-Europe | July 19, 2008

French workers at L'Oréal staged a strike yesterday calling for an increase in wages following the publication of the company's impressive financial results last week.

Financials

Corporate Headquarters
41 Rue Martre, 92117 Clichy, France
Most Recent Gross Revenue
$33.458 billion (2019) | source
Most Recent Net Revenue
$4.200 billion (2019) | source
Stock Exchange Tickers
Euronext: OR
Major Shareholders

Click here for latest list.

Subsidy Tracker
Subsidy Tracker
Subsidy Tracker is a project of Good Jobs First in Washington DC. It is the most comprehensive source of data on state and federal subsidies in the United States. For more details, click on the links.
Click here for details of subsidies received by L'Oreal
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