L'Oreal

Profile

Image
Protest at L'Oreal
Headquarters
Summary

L'Oreal is the world’s largest cosmetics company. Founded in 1909, it has been criticized for dubious marketing claims about its products. In 2012, the U.S. Food and Drug Administration warned L’Oreal for claiming that some of its Lancome skin creams could “boost the activity of genes” or “stimulate cell regeneration” to reduce the appearance of aging. It has also come under fire from Black Lives Matter activists for racist advertising of products that promote the idea that white and fair skin is more beautiful than dark skin. In 2017 L'Oreal fired transgender model Munroe Bergdorf for speaking out against white supremacy, but re-hired her in 2020.

Products

Cosmetics / Make up, Shampoo, Soaps and body wash, Perfume

Violations

Top 5 Offense Groups (Groups Defined)Penalty TotalNumber of Records
environment-related offenses$19,5001
safety-related offenses$16,5001

(April 23, 2021) 

Number of Records
2
Total Penalties
$36,000 (April 23, 2021)
Individual Records & Summaries
L'Oreal Violation Tracker Profile
Information in this section is drawn from the Violation Tracker database produced by the Corporate Research Project of Good Jobs First in Washington DC. It is the most comprehensive source of data on business violations of laws and regulations in the United States. For specific examples of misconduct, please click on the links.

Stories

Article Archive

Secret French move to block animal-testing ban

Published by
The Guardian
|
By
Andrew Osborn & Amelia Gentleman
|

France, home to the world's largest cosmetics company, L'Oréal, has quietly launched a legal action aimed at killing off a historic EU ban on animal-tested cosmetics, the Guardian has learned.

Read more

FDA warns L'Oreal about claims for anti-aging creams

Published by
Reuters
|
By
Anna Yukhananov
|

WASHINGTON (Reuters) - Regulators warned L’Oreal SA, the world’s biggest cosmetics group, to stop advertising skincare products using language that makes them sound like drugs.

Read more

Activism

Recent & Ongoing Campaigns
L'Oreal to remove words like 'whitening' from skin products after protests, criticism

Associated Press | June 27, 2020

The company’s advertising has been the target of criticism, that it's focused on white consumers, in the wake of George Floyd's death in police custody.

L'Oreal and others accused of racism over social media posts on George Floyd protests.

Emily Sakzewski | ABC News | June 11, 2020

Black Lives Matter protests have been held in towns and cities across the globe, but the movement has been particularly strengthened by support on social media — especially on Instagram.

Major Investigations
& Lawsuits
L’Oreal Class Action Lawsuit Says Makeup Pumps Are Defective

Emily Sortor | Top Class Actions | February 11, 2020

A customer has filed a class action lawsuit against L’Oreal over claims that the company’s liquid cosmetics come in bottles that have defective pumps, which prevents them from accessing all of the product that they purchased.

Employment Practices
Trans model rehired by L’Oreal years after being fired for speaking out against racism.

Tj Macias | Fort Worth Star telegram | June 9, 2020

L’Oreal Paris rehired Munroe Bergdorf three years after firing the model for speaking out against white supremacy, NBC News and other media outlets reported on Tuesday.

Strike at L'Oreal over low wages.

Katie Bird | Cosmetics Design-Europe | July 19, 2008

French workers at L'Oréal staged a strike yesterday calling for an increase in wages following the publication of the company's impressive financial results last week.

Financials

Corporate Headquarters
41 Rue Martre, 92117 Clichy, France
Most Recent Gross Revenue
$33.458 billion (2019) | source
Most Recent Net Revenue
$4.200 billion (2019) | source
Stock Exchange Tickers
Euronext: OR
Subsidiaries
These 7 companies control almost every single beauty product you buy

Megan Willett-Wei & Skye Gould | Insider | May 18, 2017

These seven megacompanies — Estée Lauder Companies, L'Oréal, Unilever, Procter & Gamble, Shiseido, Johnson & Johnson, and Coty — employ thousands of people around the world and make billions of dollars in revenue every year. They also control advertising and the way we all think about beauty.

Note: Not a complete list of subsidiaries.

Croctail Subsidiary Tool using the CorpWatch API - This API uses automated parsers to extract the subsidiary relationship information from Exhibit 21 of companies' 10-K filings with the SEC.

Major Shareholders

Click here for latest list.

Political Spending

OpenSecrets.org Profile of L'Oreal

Image
Open Secrets Logo
Subsidy Tracker
Subsidy Tracker
Subsidy Tracker is a project of Good Jobs First in Washington DC. It is the most comprehensive source of data on state and federal subsidies in the United States. For more details, click on the links.
Click here for details of subsidies received by L'Oreal
Tax Havens
& Evasion
L'Oréal heiress sells Seychelles island at heart of tax evasion probe

France 24 | August 2, 2012

L'Oréal heiress Liliane Bettencourt has sold an island in the Seychelles for $60 million. France ordered Bettencourt to pay almost $133 million in taxes last year after discovering undeclared accounts and assets, including D’Arros island.

L'Oreal billionaire heiress pledges to declare all assets after tax-dodge scandal

France 24 | July 1, 2010

L'Oreal heiress Liliane Bettencourt, France's richest woman, said she would comply with the law and declare her assets, after being caught on tape allegedly plotting tax evasion while making donations to the governing UMP party

L'Oréal heiress tax evasion allegations embroil French minister

Kim Willsher | The Guardian | June 21, 2010

The scandal over allegations that France's richest woman, the L'Oréal heiress Liliane Bettencourt, hid part of her fortune from the taxman has engulfed a high-profile member of president Nicolas Sarkozy's government.

* indicates required