L'Oreal is the world’s largest cosmetics company. Founded in 1909, it has been criticized for dubious marketing claims about its products. In 2012, the U.S. Food and Drug Administration warned L’Oreal for claiming that some of its Lancome skin creams could “boost the activity of genes” or “stimulate cell regeneration” to reduce the appearance of aging. It has also come under fire from Black Lives Matter activists for racist advertising of products that promote the idea that white and fair skin is more beautiful than dark skin. In 2017 L'Oreal fired transgender model Munroe Bergdorf for speaking out against white supremacy, but re-hired her in 2020.
Cosmetics / Make up, Shampoo, Soaps and body wash, Perfume
|Top 5 Offense Groups (Groups Defined)||Penalty Total||Number of Records|
(April 23, 2021)
Associated Press | June 27, 2020
The company’s advertising has been the target of criticism, that it's focused on white consumers, in the wake of George Floyd's death in police custody.
Emily Sakzewski | ABC News | June 11, 2020
Black Lives Matter protests have been held in towns and cities across the globe, but the movement has been particularly strengthened by support on social media — especially on Instagram.
Emily Sortor | Top Class Actions | February 11, 2020
A customer has filed a class action lawsuit against L’Oreal over claims that the company’s liquid cosmetics come in bottles that have defective pumps, which prevents them from accessing all of the product that they purchased.
Tj Macias | Fort Worth Star telegram | June 9, 2020
L’Oreal Paris rehired Munroe Bergdorf three years after firing the model for speaking out against white supremacy, NBC News and other media outlets reported on Tuesday.
Katie Bird | Cosmetics Design-Europe | July 19, 2008
French workers at L'Oréal staged a strike yesterday calling for an increase in wages following the publication of the company's impressive financial results last week.