First Apple store in the U.S. unionizes in yet another labor victory

This is #13 in our series of Instagram infographics on resistance against corporate power. (July 2, 2022)


Resistance: Apple Union

Click here to see the full post on Instagram. A text version can be seen below.

  • First Apple store in the U.S. unionizes in yet another labor victory.
  • What’s the story?
    Employees of an Apple sales outlet in Towson, a suburb of Baltimore, Maryland, voted to unionize in June 2022 to become the Big Tech company’s first unionized store in the U.S. This is part of a larger movement across the country, with workers at many companies like Amazon, Starbucks and Trader Joe’s expressing their interest in joining a union.
  • “We’re standing up to make a better life for ourselves and our family that we feel we deserve and I think all workers deserve. We love our work extremely, we just want to have a say in the things that affect us,” – Onye Igwulu, Apple employee in Towson.
  • “People are stressed out, Covid has heightened a lot of things, whether it’s positive or negative, we see that on a daily basis. And we do want to be compensated for that work that we’re putting in,” - Eric Brown, Apple employee in Towson.
  • Voice in the workplace
    In August 2021, a group of 15 workers banded together to launch AppleToo, a website modelled on the #MeToo movement. The idea was to gather reports from workers at all levels of the company who had experienced discrimination or harassment. Within a few months, they had gathered about 500 stories.
  • Union details
    In May 2022, a group of workers set up a union named Apple Coalition of Organized Retail Employees (AppleCore) affiliated with the International Organization of Mechanists and Aerospace Workers (IAM), a national union representing around 300,000 workers. Workers at three stores: Atlanta; Grand Central Station, New York; and Louisville, Kentucky, announced union organizing campaigns.
  • Union busting
    Shortly after the news of the union campaigns became public, Apple announced a wage increase from $20 to $22 per hour. Workers say that the company hired a union avoidance law firm to anti-union presentations. Workers at the Atlanta store withdrew their petition, citing intimidation by management.
  • “Instead of living up to those values, and embracing the opportunity to empower us to act in the best interest of our stores, Apple’s corporate executives hired an outside third-party law firm with no understanding or interest in our credo or values to intervene and create an environment of fear and coercion,” Derrick Bowles, Apple employee & organizer in Atlanta.
  • Victory
    The first store to hold a vote was Towson on June 18, 2022, where workers voted 65-33 to unionize. Their success has gone viral - employees from over 20 of 272 Apple sales outlets across the U.S. have shown an interest in doing the same.
  • “I applaud the courage displayed by Core members at the Apple store in Towson for achieving this historic victory. They made a huge sacrifice for thousands of Apple employees across the nation who had all eyes on this election.” Robert Martinez, IAM’s international president.
  • Company Response
    After the successful union vote was announced, Apple responded that it had “nothing to add at this time.”

Text by Elena Rogozenska. Design by Elisa Emch. Layout: Paula Reisdorf.

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