|US: Video Games Add Advertisements
by Matt Richtel, New York Times
April 11th, 2005
Until now, ads have appeared occasionally and haphazardly in video games. But a new advertising agency hopes to bring a more aggressive marketing approach to interactive media. The aim is to put up billboards and make product placements for mainstream advertisers in the cyberworlds of sports, shooting and strategy games.
by John Ross, The Progressive
March 14th, 2005
Wal-Mart puts down roots in the shadow of the Pyramid of the Sun in San Juan Teotihuacan. Is the global leviathan any match for Quetzalcoatl?
|US: Beyond the God Pod|
by Silja J.A. Talvi, The Santa Fe Reporter
March 9th, 2005
The nation's biggest private prison corporation is forging strong ties with a fundamentalist Christian ministry, blurring the line between church and state and harkening a new turn in corrections toward Christian-based programming.
|US: Pepsi Puts a Lid on Kids' Ads|
by Andrew Ward and Jeremy Grant, The Australian
March 1st, 2005
PepsiCo, one of the world's largest soft-drink makers, has introduced voluntary restrictions on its advertising to children, in response to rising levels of obesity in the US and western Europe.
|US: Wal-Mart Starts Image Boosting Ads|
January 13th, 2005
Wal-Mart Stores Inc., the world's biggest retailer, launched a national advertising campaign on Thursday to burnish an image tarnished by allegations that it discriminates in hiring and promotions and drives smaller rivals out of business.
|US: Marketing Under the Radar|
by Deborah Branscum, CMO
December 22nd, 2004
Stealth. Guerilla. Undercover. Whatever itís called, covert marketing woos ad-weary consumers by pretending to be something itís not. But is it the real deal for marketers?
|USA: Unhappy Meals|
by Barry Yeoman, Mother Jones magazine
January 6th, 2003
Every weekday at lunch, courtesy of the federal government, more than 27 million schoolchildren sit down to the nation's largest mass feeding.
|USA: New Report Examines Commercialism in Schools|
by Constance L. Hays, New York Times
September 14th, 2000
From exclusive soft-drink contracts to computers displaying continuous advertising, corporate marketing in public schools is rising sharply. But few states have laws in place to address the phenomenon, and most decisions on commercial arrangements in schools are made piecemeal by local officials, according to a report from the General Accounting Office scheduled to be released today.
|TURKEY: Dam Will Destroy Kurdish Culture, Say Critics|
August 16th, 2000
A Kurdish human rights lawyer is spearheading an international campaign to block the Turkish government's efforts to build a dam he says will dislodge thousands of Kurds and destroy archeological artifacts.
|US: Info-Cleansing on the Web|
by Marcia Stepanek, Business Week Online
July 7th, 2000
Beware the public relations person with a modem. Now corporate spinmeisters, too, can go online to track customers -- especially the disgruntled ones who vent their spleen in cyberspace.
by Michael Barbaro, The New
Wal-Mart Stores, facing a raft of state legislation that would require it to increase spending on employee health insurance, will lift several of its long-standing ó and most-criticized ó restrictions on eligibility over the next year, the giant retailer said this morning.