|U.S.: Fiction Genre Fits Big Pharma|
by Michael Hiltzik, LA Times
October 27th, 2005
According to a proposal, PhRMA was to pay Phoenix a six-figure sum for the marketing and production of a written-to-order fictional thriller. The plotline was what Hollywood would term high-concept ó a group of shadowy terrorists conspires to murder thousands of Americans by poisoning the medicine they're importing from Canada to beat U.S. drug prices. PhRMA subsequently pulled the plug on the deal.
|US: On Television, Brands Go From Props to Stars|
by Lorne Manly, The New York Times
October 2nd, 2005
Network, advertising and production executives say that this season, more and more brands will venture outside the confines of 30-second ads. They may have no choice: As technology and clutter blunt the effectiveness and reach of the commercial spots that have underpinned the television business for nearly 50 years, the various players are scrambling to adapt.
|US: Magazine ad "unleashes hell" for Boeing and Bell|
by Hal Bernton, The Seattle Times
October 1st, 2005
Boeing and its joint-venture partner Bell Helicopter apologized yesterday for a magazine ad published a month ago - and again this week by mistake - depicting U.S. Special Forces troops rappelling from an Osprey aircraft onto the roof of a mosque.
|US: The New Blacklist
by Doug Ireland, LA Weekly
June 13th, 2005
The Christian right has launched a series of boycotts and pressure campaigns aimed at corporate America -- and at its sponsorship of entertainment, programs and activities they don't like.
|US: Is Fast Food Just What the Doctor Ordered?
by Melanie Warner, New York Times
May 2nd, 2005
In the last two years, at least two dozen leading nutrition scientists and experts have started working for large food companies, either as consultants or as members of health advisory boards. Most do not directly promote products, though Dr. Arthur Agatston, a practicing cardiologist and author of "The South Beach Diet," has a licensing deal with Kraft Foods to sell a line of South Beach foods, which are appearing on supermarket shelves this month.
|US: Video Games Add Advertisements
by Matt Richtel, New York Times
April 11th, 2005
Until now, ads have appeared occasionally and haphazardly in video games. But a new advertising agency hopes to bring a more aggressive marketing approach to interactive media. The aim is to put up billboards and make product placements for mainstream advertisers in the cyberworlds of sports, shooting and strategy games.
by John Ross, The Progressive
March 14th, 2005
Wal-Mart puts down roots in the shadow of the Pyramid of the Sun in San Juan Teotihuacan. Is the global leviathan any match for Quetzalcoatl?
|US: Beyond the God Pod|
by Silja J.A. Talvi, The Santa Fe Reporter
March 9th, 2005
The nation's biggest private prison corporation is forging strong ties with a fundamentalist Christian ministry, blurring the line between church and state and harkening a new turn in corrections toward Christian-based programming.
|US: Pepsi Puts a Lid on Kids' Ads|
by Andrew Ward and Jeremy Grant, The Australian
March 1st, 2005
PepsiCo, one of the world's largest soft-drink makers, has introduced voluntary restrictions on its advertising to children, in response to rising levels of obesity in the US and western Europe.
|US: Wal-Mart Starts Image Boosting Ads|
January 13th, 2005
Wal-Mart Stores Inc., the world's biggest retailer, launched a national advertising campaign on Thursday to burnish an image tarnished by allegations that it discriminates in hiring and promotions and drives smaller rivals out of business.
|US: Marketing Under the Radar|
by Deborah Branscum, CMO
December 22nd, 2004
Stealth. Guerilla. Undercover. Whatever itís called, covert marketing woos ad-weary consumers by pretending to be something itís not. But is it the real deal for marketers?
|UK: To Be a 'Clone Town,' or Not: That Is the Question|
by Lizette Alvarez, New York Times
November 1st, 2004
To survive the approach to the home where William Shakespeare was born, a striking timber-frame house in the center of this bustling town, it would be wise to bid adieu to all bucolic notions of quaint old England and ready oneself for the onslaught of globalization.