|INDIA: Pesticide Charge in India Hurts Pepsi and Coke|
by Amelia Gentleman, International Herald Tribune
August 22nd, 2006
When claims were first published on the front pages of Indian newspapers this month that Coca-Cola and PepsiCo beverages were contaminated with pesticides, executives at the two companies were breezily confident that they could handle the issue.
Three weeks later, though, they are still struggling to win back Indian consumers. One-quarter of India’s component states have imposed partial bans on their products, and a complex legal battle to overturn those bans is only just beginning.
|US: The Next Niche: School Bus Ads
by Caroline E. Mayer, The Washington Post
June 4th, 2006
BusRadio, a start-up company in Massachusetts, wants to pipe into school buses around the country a private radio network that plays music, public-service announcements, contests and, of course, ads, aimed at kids as they travel to and from school.
|IRAN: Iran Target of Apparent Disinformation Campaign|
by Jim Lobe, Inter Press Service
May 23rd, 2006
A story authored by a prominent U.S. neo-conservative regarding new legislation in Iran allegedly requiring Jews and other religious minorities to wear distinctive colour badges circulated around the world this weekend before it was exposed as false. The article by a frequent contributor to the Wall Street Journal, Iranian-American Amir Taheri, was initially published in Friday's edition of Canada's National Post, which ran alongside the story a 1935 photograph of a Jewish businessman in Berlin with a yellow, six-pointed star sewn on his overcoat, as required by Nazi legislation at the time. The Post subsequently issued a retraction.
|US: Disney Loses Its Appetite for Happy Meal Tie-Ins|
by Rachel Abramowitz, Los Angeles Times
May 8th, 2006
Disney is not renewing its cross-promotional pact with the fast-food giant, ending the arrangement with this summer's release of "Cars" and "Pirates of the Caribbean: Dead Man's Chest." One reason, say multiple high-ranking sources within Disney, is that the company — which prides itself on being family friendly — wants to distance itself from fast food and its links to the epidemic of childhood obesity.
|US: America's Fake News Pandemic|
by Timothy Karr, Media Citizen
April 7th, 2006
A report released yesterday by the Center for Media and Democracy (CMD) and Free Press exposes corporate propaganda’s infiltration of local television news across the country.
|US: Unwitting Shoppers Recruited for Wal-Mart PR Fight|
by Marilyn Geewax, Cox News Service
April 4th, 2006
Last December, Wal-Mart, based in Bentonville, Ark., created its own grassroots group, Working Families for Wal-Mart. It hired Edelman, a global public relations firm, to organize the group out of its Washington office and launch a nationwide campaign.
|US: For Tobacco, Stealth Marketing Is the Norm|
by Julie Bosman, New York Times
March 10th, 2006
Tobacco companies, which are able to vastly outspend antitobacco groups, may still be winning the marketing wars. While tobacco companies have abandoned most conventional advertising, they are using other means to get their point across. Antismoking groups, on the other hand, are now struggling to find the money to maintain even a small-scale campaign.
|US: Chromium Evidence Buried, Report Says|
by Rick Weiss, The Washington Post
February 24th, 2006
Scientists working for the chromium industry withheld data about the metal's health risks while the industry campaigned to block strict new limits on the cancer-causing chemical, according to a scientific journal report published yesterday.