|US: Sony Agrees to Halt Gifts for Airtime|
by Jennifer Bayot, The New York Times
July 25th, 2005
Sony BMG Music Entertainment, one of the world's largest record companies, agreed today to stop providing lavish gifts, free trips and other giveaways in exchange for airtime for its artists on radio stations, under the terms of a settlement with the New York attorney general's office.
|US: The New Blacklist
by Doug Ireland, LA Weekly
June 13th, 2005
The Christian right has launched a series of boycotts and pressure campaigns aimed at corporate America -- and at its sponsorship of entertainment, programs and activities they don't like.
|US: Students Do Not Share Gonzales' View on Piracy
by By Lorenza MuŮoz and Jon Healey, Los Angeles Times
April 29th, 2005
Attorney general says downloading bootlegs is illegal, but many students are unfazed. "When I buy a CD I feel like I'm paying for corporate lawyers and corporate headquarters and, no offense, but I don't want to do that. And I don't have to," says one.
|US: When Media Dogs Don't Bark|
by Norman Solomon, AlterNet
April 18th, 2005
The recent decision by General Motors to pull its advertising from the Los Angeles Times has not gone over very well.
|US: Video Games Add Advertisements
by Matt Richtel, New York Times
April 11th, 2005
Until now, ads have appeared occasionally and haphazardly in video games. But a new advertising agency hopes to bring a more aggressive marketing approach to interactive media. The aim is to put up billboards and make product placements for mainstream advertisers in the cyberworlds of sports, shooting and strategy games.
|Book Review: Thrilling Chronicle of Cons, Fools and a Business World Gone Mad |
by Larry Williams, The Baltimore Sun
March 20th, 2005
A half-dozen books have been published about Enron's collapse, but Conspiracy of Fools, Kurt Eichenwald's richly detailed narrative, is likely to be a landmark record - not just of what went wrong at Enron, but of how American business went crazy during the 1990s, when it seemed that everyone had a shot at becoming a billionaire in the New Economy.
|US: Pepsi Puts a Lid on Kids' Ads|
by Andrew Ward and Jeremy Grant, The Australian
March 1st, 2005
PepsiCo, one of the world's largest soft-drink makers, has introduced voluntary restrictions on its advertising to children, in response to rising levels of obesity in the US and western Europe.
|US: Marketing Under the Radar|
by Deborah Branscum, CMO
December 22nd, 2004
Stealth. Guerilla. Undercover. Whatever itís called, covert marketing woos ad-weary consumers by pretending to be something itís not. But is it the real deal for marketers?
|US: Reuters Outsourcing Journalists|
by Jacques Steinberg, New York Times
February 9th, 2004
Outsourcing has become all the rage in recent years, and India has become a favorite destination for Western companies that want to send jobs to cheaper markets. Companies as different as Delta Air Lines and Dell Computer have hired workers or subcontractors to perform customer service, data entry or other computer-related jobs once done in the United States. Now, Reuters is going a step further. It told its editorial employees in an electronic posting late last week that it planned to hire six journalists in Bangalore, India, to do basic financial reporting on 3,000 small to medium-size American companies.
|MEXICO: Film Studio Sell-Off|
by Jo Tuckman, Guardian (London)
November 14th, 2003
Mexico's cultural elite is on the warpath, determined to stop a sell-off of state cultural institutions that will, they say, remove the last barriers to American cultural domination.