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Seducing Kids with Smokes, Gambling, and Booze

Posted by Brooke Shelby Biggs on June 11th, 2006

Back in the day, tobacco companies used quaint tactics to hook kids on their deadly wares: cartoon character spokescamels and candy-flavored tobacco. The former, being rather blatant, was outlawed - the latter is still considered a stealthy way to capture a youth market, especially in the developing world.

R.J. Reynolds, of spokescamel fame, has come up with a new way to tap into kids' yearning to seem grown up: booze-flavored cigarettes with a gambling theme. Part of its new line of "Exotic Blends" are flavors such as "Screwdriver Slots," "Blackjack Gin," and "SnakeEyes Scotch." A trifecta of dangerous legal addictions.

Of course, Reynolds claims it is only aiming for the "young adult" demographic, but I can smell the cigarette smoke and mirrors as well as the next guy. This Italian blog has a great graph that shows that children aged 17 (who are not allowed to buy cigarettes legally in all 50 of the United States) like flavored cigarettes almost as much as young adults 18-20 years old. After 20, the taste for novelty smokes appears to wear off as the addiction sets in.

The malignant shamelessness on display here is nothing new. Let us not forget the days when cigarette companies actually talked up the health benefits of their products. Some things never change, they just put on new thin veils.