It's a classic David versus Goliath story. Villagers facing diminishing livelihoods agitating against one of the largest soft-drink and bottled water companies in the world: Coca-Cola. Fortunately there are many Davids.
Over the last year-and-a-half, an agitation has been building up against a Coca-Cola bottling plant in Kaladera and adjoining villages near Jaipur, Rajasthan. With the intense anti-Coca-Cola sentiment in this area, about thirty villages and a number of organizations have mobilized under the banner of Jan Sangharsh Samiti (People's Committee for Struggle). Farmers from these villages hold Coca-Cola primarily responsible for declining ground water levels in the region and the resultant harm to local agriculture.
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